Year
2024
Category
PACKAGING
Product Duration
3 - 4 Weeks
Research
We analyzed consumer trends, identifying a demand for sustainable, convenient, and premium snack packaging. Market research revealed a gap for eco-friendly alternatives, guiding our shift from plastic to recyclable materials.
Design
The new packaging features a sleek, cylindrical paperboard tube with minimalist branding for a modern, high-end look. We prioritized user-friendly functionality, incorporating a resealable mechanism to maintain freshness and a compact factor for on-the-go snacking. Visual elements such as calm tones and clean typography reinforce the shelf appeal. Collaborating closely, we refined prototypes to optimize structural integrity and aesthetic coherence.
Development
After prototyping multiple paperboard blends, we selected a food-safe, moisture-resistant material that met recycling standards. The result was a plastic-free package that optimized structural integrity for shipping and retail display, reducing environmental impact while enhancing brand value.
Concept
Our solution reimagined Hickory Sticks’ packaging as a sleek, paperboard tube—eliminating plastic waste while enhancing portability and freshness. The design merges sustainability with a premium unboxing experience.
