Year
2024
Category
PACKAGING
Product Duration
3 - 4 Weeks
Research
We analyzed the instant ramen market, identifying a gap between mass-market brands and premium competitors. Consumer research revealed demand for sustainable, restaurant-quality noodles with zero-waste convenience. Insights into eco-conscious packaging and flavour innovation led us to explore dissolvable, plant-based wrappers—eliminating plastic waste while enhancing freshness.
Design
Clean, Japanese-inspired packaging featuring illustrations, bold typography and a minimalist design. The wrapper was engineered to dissolve perfectly while locking in flavor.
Development
After testing materials, we created a plastic-free wrapper that dissolves in boiling water and enhances flavour. The final design is scalable and 100% waste-free.
Concept
Itamae Ramen redefines instant ramen by merging sustainability with gourmet appeal. The brand’s core innovation is a flavor-infused, dissolvable wrapper that cooks with the noodles—no packets, no trash. The product delivers bold, chef-crafted taste with minimalist environmental impact, bridging accessibility and premium quality.
